Official blog of Clark's Blogging for Journalists class, Mass Communication department
It makes sense that he would make such a big leap to go from television to digital media. People today are all about fast answers: things they can google, quick news stories, a twitter post, and that's all they have time for. People are seeming to sit down and watch news less and less. It makes sense that he would drop the television and go for digital. He feels like there is an open market in the area he's moving to cover because others don't cover it as they should. He seems to be a digital person anyway. He understands how people are getting their information digitally and making that available for them. I would think New York would be the fastest of them all. They're always moving. He has a good target area for what he wants to do.
The one thing that stands out to me in this article is the part that says, "Mr. Allbritton sold his family's seven television stations....he had said that he wanted to concentrate on digital businesses like Politico." This just shows how our world is moving more and more towards digital media. Someone who's family is obviously very invested in television can even see the move to this and is following the trend. It seems as though the future of world media is all digital, and slowly other forms will die out or become less popular.
From the article i gathered information proving that in the future the world news media is going to become more breaking than ever before. With politico going to the empire state, and hiring on more journalists and media beats there will be a mass produced online paper that is currently free to anyone with internet access. Although my doubts fall within politicos popularity previous to this sale of its TV stations and entrance into a strictly online market. Will they be able to make a big enough name for themselves to make a revenue and will the public intake the messages from politico like they are aiming for?The world of media is definitely going to eventually be strictly internet because it is faster and easier. It's also a hell of a lot cheaper to produce. I think this may be where most TV stations covering news may be headed.
This is just another step to an all digital world. I personally like physical newspapers but the direction the world is going is all online. Online does surpass print because the second news breaks it can be posted and read by millions. This Allbritton guy sees the potential in spreading out to New York. Digital news is in and TV news is on its way out. Of course I don't see TV news going anywhere. I don't even see newspapers going away for at least 10 more years. Plus print magazines will probably be around even longer than that. Digital news and digital everything is taking over step by step. At some point paper will be just be that thing you use in the bathroom.
This article shows how much digital media is starting to rise in the world. Mr. Allbritton sold his family seven stations for a large amount of money to start this new trend in New York. I think it will be a success in New York due to how fast individuals will be able to receive their information. Individuals in today's world are all about how fast they are able to receive their information. New York City is a busy city, and digital media will allow it to receive it's information quickly.
The internet gas grown so fast in the past couple of years that people are starting to realize the power and influence it has on how people gather information. I think its a smart move selling the T.V. stations because in realty they're not cost effective any more. They take to much money to run and the likelihood that some one will watch it with all the other channels offering the same thing is to small of a percentage to keep a big T.V. station going. I think the future of media is going to be online. I think that is much more cost effective it only needs seven people to run it and it can keep up with some of the most prestigious news papers there is. I think he's smart with going strictly online, I think that it's going to be beneficial.
Everything is going towards a digital age. We have to be prepared that print newspapers may eventually be wiped out. I do like the idea of having information available on the web and smart phones. However, I also think this could cause more problems with reliability of certain sources. I believe that if accurate information is being published it doesn't matter what source its coming from whether it be print or a media source. Also, news on the web and on smart phones make it easier on people to gain information quickly.
Digital media had been on the rise for awhile, this just creates another spike in the flow chart. I think it says something about how the media in New York is going to change. They will have their hands full with a city that never sleeps. The people there expect media and news faster than Washington. I think the digital avenue is the way to go but it will be interesting to see how they handle the challenge.
Immediacy is the future of world media. The reason why Allbritton sold his TV stations was to break in to a new market the best way he knew how. When you look at the numbers, this makes sense. He sold the TV stations for almost $1 billion and bought Capital New York for a small, undisclosed sum. By doing this, he can reach more people for less money.
It's true that television, radio, and print popularity is on the decline. There are less and less viewers, listeners, and readers. This is due in a large part to peoples' busy lifestyles these days. People like instant gratification and the web/digital media can provide them with quick answers. To me, it is no surprise that Albritton would sell his television stations and go more towards digital. The times are changing and I see future media going towards a digital outlet.
This makes sense due to the fact the digital media is trending right now much like the television trended through the 20th century, or how the radio did in the earlier years of the 20th century. This is the 21st century and there is a new thing trending when it comes to media. Digital media such as social networks lets a company become more personal with their potential clients by way of hashtags and the account holder of Politico for example could directly communicate with the public through a network being used, such as Twitter. This is also a smart business move considering that it is for the most part free to start digital media. Compared to what it cost to run television. The future of media is heading to the digital era, Robert Allbritton is just joining the frontier of the future of media.
This article confirms that the world is starting to and will solely depend on digital media. I would agree with Tonico that this world is impatient. They want news and information quick and fast. Who wants to wait on the 5 O'clock news for a news story when that can just google it or find out about it on twitter. By Allbritton selling his family's television stations makes me aware that money is decreasing in that area of news and is becoming unpopular.
Mr. Allbritton really jumped on the immediacy of the internet to give a small staff the opportunity to compete with the larger outlets. I think this is indicative of the direction that a lot of publications are going, wanting to work with small staff and immediate impact rather than high production and labor costs. It's a bottom line decision that also happens to affect how the news gets transmitted.
The future of media is going digital. Being one of the first to break a story is crucial to a company's reputation. No one wants to read or hear about a story they've read hours before. Allbritton selling his television stations was a smart decision. It takes a shorter amount of time to put information on the internet than airing it on T.V.
With the development of society along with the development of technology people are able to get what they want whenever they want it. People are now going to niche blogs that offer information specifically about what they are interested in. This is what Politico and it’s new New York adventure have been able to and are looking to accomplish. They offer a free and different take on news that people want to read about.
A big Publisher like Politico literally makes it his business to know what is going on in media. Where it is where it was and where it is going. He has obviously seen the trend and promise that the future is solely on the web. He believes this so much that he would sell several television stations to invest in a new coverage area in New York. He is putting his money where his 'mouth' wants to be.
This new trend in online publishing is definitely one to cash in on. While I think there is still time for other forms of news media to pick themselves up by the bootstraps so to say, jumping on the opportunity to approach a new audience and do so in a streamlined fashion is nothing new. The advent of blogging, social media and other direct access news media outlets has increasingly caused the numbers of those employed in traditional news media to fall, with a motto of why hire 3 people for a job that one person can do.
This article about Robert Allbritton making a decision to go digital with his businesses was a step into what is today getting news out to the public. Using a devise with internet connection a computer, iphone or other one types the webpage http://www.politico.com/ here there are many way to spread the breaking news on political topic. Those interested in politics or not can go to his page and read up on current post, and even though he sold seven of his family TV stations there are ways to view current politics discussion from video posted on the webpage.