International festival

Due to the size of the international festival over the past couple of years, we have outgrown the UCO ballrooms and will be moving the festival to the Edmond Farmers Market this year. We are also inviting the Edmond Public Schools culture clubs and international students from Oklahoma Christian University to participate this year to make the festival even bigger. The festival will take place on November 12th from 3:00-7:00 PM.

Blog essay due

Tuesday, Oct. 13. On paper. No email.

Media ethics conference

The conference is Oct. 7-8. Here's the schedule.
Check it today--which session will you attend? You will report your reaction to, or summary of, on it, either in a 250 word  paper, or on your blog by Oct. 13.
Comment below today, which one you intend to attend.

Why a journalism degree is still a good idea?

Scroll to page 2 of this link and read Jeff Funk's column. Agree, disagree? Why? Comment below.
Oklahoma Publisher

Blogging job

The Dallas Morning News is looking for a new Oklahoma sports blogger to cover football and men’s basketball for SportsDayDFW.com.
The job entails covering all aspects of the team, including aggregating local and national content, transcribing radio interviews, providing analysis and covering games and breaking news.
The ideal candidate is an Oklahoma student or recent grad who has a strong grasp of AP style and news judgment. A flair for writing clickable headlines is a must, as is fair and balanced reporting. Deadline writing and the ability to turn around breaking news quickly is an essential requirement of the job. Candidates must be willing to blog during weekends and nights and attend media availability.

The blogger, who is expected to write about 30 articles per month, will begin in early October, and work through May 31, 2016. Pay is $300 per month. There also will be opportunities to have stories featured in the print edition of The Dallas Morning News.
Email cover letter, resume and a variety of writing samples by Sept. 30 to Tommy Magelssen at tmagelssen@dallasnews.com.

Grading your posts

Each of your blog posts are evaluated based on the following criteria:
1. Minimum of 15 for a C
2. Consistency--at least one or two a week (up to 20 points each)
3. Original content, not just cut and paste (60 percent)
4. Writing quality(10 percent)
5. Length--just a few words and or photos and minimum effort are not sufficient (25 percent)
6. Timeliness (5 percent)

Tools for your blog

Things to consider. Browse Today

Blog writing--show, don't tell

Clark's Advice

•       Know the reader

•       Grab his attention

•       Make it interesting

•       Short sentences, paragraphs

•       Organize with reader in mind

•       Write to express, not impress

•       Tell a story

•       Have fun

•       If I wrote my story without notes, what would it say?

•       Concise structure

•       Goes for drama

•       Specific details

•       Quotes

•       Paints pictures

•       Varies sentence strength

•       Paragraph control

•       Conversational

•       If the reader took a test, what do I want him to remember?

How does your blog writing measure up?
Read Show, Don't Tell, and comment below something you learned that will improve your writing.

Deadlines

1. First paragraph of blog essay (including thesis statement), handed in at 12:30, next Thursday Sept. 24.
2. Contact made  with blog adoption, checked in class Tuesday, Sept. 29

On the future of journalism, by a master

 David Carr of the New York Times died earlier this year. Read this story:

http://www.nytimes.com/2015/02/16/business/media/david-carr-as-a-passionate-professor-shaping-the-future-of-journalism.html?smid=fb-share&_r=0

Here's his Boston University  syllabus. 

Comment below, briefly.

1. Any advice resonate with you?
2. How is his syllabus different from what you're used to?

What have you learned so far?

What stands out about what you've learned about blogging so far? One sentence comment below. Today.

How much you will earn

Choice of college affects earnings
Read this from the NY Times, if you wish
http://www.nytimes.com/2015/09/14/upshot/gaps-in-alumni-earnings-stand-out-in-release-of-college-data.html?_r=0

Blog terms to know part 2

1. guest blogging
2. header
3. hit
4. home page
5. html
6. hyperlink
7. keyword
8. imbed
9. link
10. link bait
11. lurker
12. microblogging
13. multiuser blog
14. newbie
15. niche
16. page view
17. permalink
18. podcast
19. post
20. profile

Blog terms to know

To be a blogger, you have to speak the language.
Do you know about Webopedia?
Here are the first of several terms you need to know (testable). Look them u.

1. Archive
2. Attribution
3. Blog
4. Blog carnival
5. Blog host
6. Blog post
7. Blog statistics
8. Blogger
9. Blogging software
10. Blogosphere
11. Browser
12. Blogroll
13. Comment moderation
14. Comment policy
15. Dashboard
16. Domain Name
17. Feed
18. Feed reader
19. Footer
20. Forum
21. FTP

You Tube on your blog?

Read if you wish this link

When blogging becomes a slog

Read this New York Times article

Comment below, today

1. What did you learn about blogging from this article?
2. What is the importance of passion and love in blogging?
3. Your suggestions on how could the problem be avoided? 

Hoot Suite--follow?

Read: http://blog.hootsuite.com/why-your-colleagues-wont-share-your-blog-post/?utm_source=twitter&utm_medium=owned_social&utm_campaign=social_hootsuite&hootPostID=d83654cb61a8fb1e2ee653a6cf4ad364

What did you gain from this article? Comment below today.

Getting "ahead" in blogging, and labels

When I started writing a monthly newspaper trade column almost 20 years ago, the Internet was relatively new, as was email. There were no blogs, no Facebook, no Instagram, no twitter. Digital cameras were high priced. 

I remember teaching headline writing in classes and for the Oklahoma Press Association.  At the time, I always said the headline was the most important element on a page, because it accomplished four different chores at once. They grab attention, tell the story, rate the news, and help dress up your pages.

Today, there are still headlines, and all of that is still true. 

But while the way we write headlines has changed dramatically with digital type—rather than having to “count” spaces, we just tap a key to reduce or enlarge sizes to fit, they’re more important than ever.

In fact, they accomplish even more. Ever hear of SEO (Search Engine Optimization)?  Of course you have. 

Tell me,  isn’t that what a good headline has always been?
(That's also why you need to put labels after each post...they help your readers search for your ideas, and increase SEO) 

And today, as our attention spans get shorter and shorter thanks to digital media and the explosion of speed delivering news in all media, they’re crucial to attracting impatient, hurried, distracted-by-other-media readers.

I just “read” the New York Times this morning. How? By scanning the headlines on the computer.  Check any other news outlet on line. People scan the headlines and expect to come away with a general sense of what has happened. We’ll go back and read the ones we want more information in later. All the Internet search engines spend lots of money trying to come up with catchy headlines to attract you to their pages, and thus boost ad hits. 

Nothing new, is it, except the media and the speed?

 I’ve found I need to teach my blogging students how to write “headlines” on their blog posts. I took it for granted until I found my blog traffic going up depending on the words in the headlines, and that most of my students had no clue. 

All those old headline practices and tips that I’ve taught, or written about in the past have changed with the digital world. To me, there are only two rules in headline writing these days: 

Be accurate. Don’t be boring.

They are one important key to attracting readers to your posts.

So, here’s a brief how-to checklist on writing  headlines, in any media, especially blogs.

• What’s the key point of the post?
• What will most appeal to your readers?
• Make a list of the strongest, most concrete nouns and verbs
• Have you chosen words that are trending in search engines?
• Use action verbs when possible
• Use short words   
•  Look for anything unusual 
•   Is there any play on words you can use to heighten interest?
• Use the shortest words possible 
• Use the biggest type you can (for print version)
• Use consistent legible type (no fancy fonts)
• Get to the point early
• More label heads are ok—one or two strong words—with or without a verb (Let a subhead add essential details)
• Edit—ask yourself if you can write it more briefly

Students: check the headlines on your posts and see how they measure up.
Below, comment on one thing you will improve.
(A version of this article appeared in The Oklahoma Publisher, the statewide newspaper of the Oklahoma Press Assocaition, under "Clark's critique).

Your blog adoption guidelines

This assignment is not related to the blog essay

By 5 p.m. Monday, search and  post below the names of two blogs, and urls that you might adopt. For discussion in class  Tuesday, I will ask you "Why?"
 

Blog adoption guidelines for second half of semester (100 points, 10% of grade):

“We want a sense of what makes this blog effective, and to learn from the blogger’s experience.”

Presentations will start Oct. 22--we set presentation schedule Oct. 6,

• You must show the blog visually in your presentation, scroll through it and discuss.
• You must interview the blogger, by email or on the phone. I recommend you contact them soon to make sure they know what you're doing. Last minute, "they did not respond" doesn't cut it
• If you cannot make contact, you will need to choose a different blog.
• One page outline of main points handed to every member of class and professor (23 total) while discussing it:
• List the Name and url of the blog.

1.     History of the blog—

a.     How long blogging?

b.     Who is the blogger? (Age, profession, etc.)

c.      Purpose?

d.     Geographic location?

e.     Number of followers?

f.      Does it make money?

g.  Why do they blog?

2.     What makes this blog unique?

3.     What are its strengths?

4.     What are its weaknesses?

5.     What is the advice of the blogger?

6.     What do you like and dislike?, and why

7.     What did you gain that influences you and your blog?

• You will post your presentation outline on your blog, with a screenshot of the blog.

Your blog essay begins

By the Wednesday at 5 pm--select two possible ideas for your midterm blog essay for discussion in class Thursday. Post below.

1. Then, you will choose a topic  and you will have completed the following sentence and commented below.

This is an essay about (Subject) and it is interesting because ____________________. My thesis (the main point of the paper that I'm supporting with my sources) is__________________________. Post below by end of class.

2. Also: list three probable links as sources and be ready to explain them in class  by 5 p.m. Monday, Sept. 14.

Potential organization (outline) :
1. Introductory paragraph, what the subject, problem, focus is. ending with your thesis statement.
(Example: "Blogging has changed the way newspapers have covered the news.")
2. Two or three paragraphs, citing sources to back up your thesis. 
3. A short concluding paragraph
4. List of links for your sources

Essay will be due Oct. 6. 100 points (10 percent of grade)

Blogging right along

Explore these links. Spend at least 10 minutes on each site. Find something new about blogging that interests you and comment below, by end of class today.

1. http://newsok.com/blogs 
2. http://journalrecord.com/category/blog-hub/
3. http://www.oklahomawomenbloggers.com/
4. http://www.blogoklahoma.com/home.aspx

(If you're serious about blogging, join blogoklhoma.)

Follow this blog (for ideas, don't buy anything)

Sue's Successful Blogging Blog

Next week

Your blog paper
Your blog adoption

Why journalism skills are more important that ever

Read and follow this blog:
Gannett Newsroom of the Future

Find something that is applicable to you, and comment below, or write about on your blog today.

Improving your blog

10 Ways to Make Your Blog Shine

Read this article on blogging. How does yours measure up? Comment below today.

Blogging advice from former students

Blogging and your future

I got this Facebook message earlier this year:

Dr Clark, just wanted to pass along some info I think your students might want to know. If you're still doing the blogging class, I found another reason it is important. 
First though, let them know they can start writing for cash right now. Freelancer, oDesk, eLance and such do pay the inexperienced like me. I started at $5 for 500 words, but was up to $15 for 500 in under 6 months. Through my Freelancer job, I got an offer to write for Mojo Motors, $30 an article. Not a bad rate for something that I enjoy and takes a little over an hour. Then, based on my work at that job, last week I got an email from Jalopnik (Gawker Media). They've asked me to work with Volvo on a series of articles promoting new cars. $250 each. I can deal with that. 
I almost didn't get the assignment, because I don't have a blog up of my work, and she couldn't find me online. Please stress to them the importance of getting their presence out there now. And they can write for cash now, if they're willing to work for peanuts at first.
--Andy Jensen
 
 I got this email earlier this year:

Dr. Clark,

I wanted to take a moment to thank you for the comment you posted on my NewOK story and for tweeting out my success. Being published on the largest local forum meant a great deal to me, and I give much credit to you for helping me achieve it (You don't know how my inner dialogue screams 'Verbs! Verbs!' at me whenever I write!).

So, again, thank you.

I also wanted to share something interesting with you, that maybe you can pass on to to future blogging classes.

Like I'm sure many people wonder while taking a class based around blogging, one of the biggest questions I had was 'How can this skill actually help me make money?'  I got my answer by accident, actually, when I was looking to get my foot in the door at The Oklahoman and stumbled upon the job I now have.

"Content Marketing," the ad read.  I thought I'd give it a shot, hoping to meet the right people that could get me into news.

When I interviewed for the position, I was a little freaked by how much of my online history had been analyzed (a good lesson in how important Facebook and Twitter etiquette can be).  Old blog posts, website contributions and a bunch of other online traces of me were brought up.  The good thing, though, was that because I'd done so much of that (in a clean manner), the interview was more like a recruiting session -- they felt they had to have me more than I needed them.

Now, my job mainly consists of blogging -- blogging for clients, blogging to build lesser-known websites, blogging for myself even. And I'm nowhere near alone in this. The department I work in employs about 10 people like myself, as well as four or five specialty bloggers. To put it lightly: blogging is huge.

So, I wanted to share this with you in case that cliched "When am I going to use this in the real world?" question ever came up. You can tell them 'em that, odds are, they'll use it a lot.

Thanks again -- for everything.

George Darkow

Type Wars

Face off!
Font Fight!

Blog checklist

By now, your blog should have

1. Title
2. explanation (what this blog is about--optional)
3. Your photo
4. Your bio
5. Blog archive
6. Date of each blog post at top of post
7. Introductory blog post
8. Starting on this week's blog post--talk about the type you're using, or?

Are you my type?

Doesn't matter what you post if people can't read it, or if it's hard to read. Your job is to make it easy.

 Read today, for Thursday class:

http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/

Also check http://blog.fonts.com/

2. How does the type measure up on your blog? One good thing, one weakness? Comment below by 5 pm Wednesday.

Read  this:

Clark’s Guide to

Readable Typography for Blogs

(Or anything, for that matter)

1.         Serif—Easiest to read

2.         Sans Serif—harder to read the smaller it is or the more of it there is

3.           Most body type should be about 12 point in size

4.           Script is hard to read--invitations only

5.           Italic is hard to read

6. 

    Only Center Type

on invitations
and titles,
not on body copy

7. ALL CAPS IS HARD TO READ

8.                  REVERSE TYPE 

should be at a
Minimum
And bold

And small san serif 
is hard to read
As is colored type
on reverse  

10.             Screens can make type hard to read

Especially over sans serif

Or heavy and colored screens

11.               Weak colors disappear

12.               Colored type isn’t as effective
As black type, or dark type on a light background

13.      Don’t  Mix Lots of Type Faces

14.            Stick with a few

                  that are compatible

P