To blog or not to blog

A year ago, UCO student and now the editor of The Vista, Kateleigh Mills, interviewed me about blogging--why or why not. Here was my advice:

• Six reasons to blog--

1. You need a quality digital “footprint” to get a start on a career in the highly competitive communication field. A blog can be part of that—I have former students whose blogs helped get them jobs.
2. You have a passion and something original you want to say that can be sustained over time.
3. You can write grammatically correct sentences,  enjoy writing and can organize your thinking.
4. You are willing to work at it because quality blogging takes a lot of preparation and time.
5. You enjoy learning and change because blogging is always changing.
6. You have an eye for effective design and readability.

• Six reasons not to blog--

1. You can’t write a grammatically correct sentence punctuated correctly.
2. You only want to rant, gripe or whine about a specific subject.
3. You have no passion or nothing to say.
4. You are just blogging because you think you should.
5. You’re lazy and don’t want to put in the time.
6. You don’t really want a career in communication