Headline evaluator

How effective are your headlines?

Analyze  it on this Link

Getting "ahead" in blogging, and labels

When I started writing a monthly newspaper trade column  20 years ago, the Internet was relatively new, as was email. There were no blogs, no Facebook, no Instagram, no twitter. Digital cameras were high priced. 

I remember teaching headline writing in classes and for the Oklahoma Press Association.  At the time, I always said the headline was the most important element on a page, because it accomplished four different chores at once. They grab attention, tell the story, rate the news, and help dress up your pages.

Today, there are still headlines, and all of that is still true. 

But while the way we write headlines has changed dramatically with digital type—rather than having to “count” spaces, we just tap a key to reduce or enlarge sizes to fit, they’re more important than ever.

In fact, they accomplish even more. Ever hear of SEO (Search Engine Optimization)?  Of course you have. 

Tell me,  isn’t that what a good headline has always been? (That's also why you need to put labels after each post...they help your readers search for your ideas, and increase SEO) 

And today, as our attention spans get shorter and shorter thanks to digital media and the explosion of speed delivering news in all media, they’re crucial to attracting impatient, hurried, distracted-by-other-media readers.

I just “read” the New York Times this morning. How? By scanning the headlines on the computer.  Check any other news outlet on line. People scan the headlines and expect to come away with a general sense of what has happened. We’ll go back and read the ones we want more information in later. All the Internet search engines spend lots of money trying to come up with catchy headlines to attract you to their pages, and thus boost ad hits. 

Nothing new, is it, except the media and the speed?

 I’ve found I need to teach my blogging students how to write “headlines” on their blog posts. I took it for granted until I found my blog traffic going up depending on the words in the headlines, and that most of my students had no clue. 

All those old headline practices and tips that I’ve taught, or written about in the past have changed with the digital world. To me, there are only two rules in headline writing these days: 

Be accurate. Don’t be boring.

They are one important key to attracting readers to your posts.

So, here’s a brief how-to checklist on writing  headlines, in any media, especially blogs.

• What’s the key point of the post?
• What will most appeal to your readers?
• Make a list of the strongest, most concrete nouns and verbs
• Have you chosen words that are trending in search engines?
• Use action verbs when possible
• Use short words   
•  Look for anything unusual 
•   Is there any play on words you can use to heighten interest?
• Use the shortest words possible 
• Use the biggest type you can (for print version)
• Use consistent legible type (no fancy fonts)
• Get to the point early
• More label heads are ok—one or two strong words—with or without a verb (Let a subhead add essential details)
• Edit—ask yourself if you can write it more briefly

What makes a bad headline? A good one? Students: check the headlines on your posts and see how they measure up.
Below, comment on one thing you will improve.
(A version of this article appeared in The Oklahoma Publisher, the statewide newspaper of the Oklahoma Press Association, under "Clark's critique).

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Type Wars

Font wars

Are You My Type?

http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/

Also check http://blog.fonts.com/"Top 100 Fonts"

2. How does the type measure up on your blog? One good thing, one weakness? Comment below by 5 pm Wednesday

Read  this:

Clark’s Guide to

Readable Typography for Blogs

(Or anything, for that matter)

1.         Serif—Easiest to read

2.         Sans Serif—harder to read the smaller it is or the more of it there is

3.           Most body type should be about 12 point in size

4.           Script is hard to read--invitations only

5.           Italic is hard to read

6. 

    Only Center Type

on invitations
and titles,
not on body copy

7. ALL CAPS IS HARD TO READ

8.                  REVERSE TYPE 

should be at a
Minimum
And bold

And small san serif 
is hard to read
As is colored type
on reverse  

10.             Screens can make type hard to read

Especially over sans serif

Or heavy and colored screens

11.               Weak colors disappear

12.               Colored type isn’t as effective
As black type, or dark type on a light background

13.      Don’t  Mix Lots of Type Faces

14.            Stick with a few

                  that are compatible

10 ways to make your blog shine

Read this Link on improving your blog.
By 5 pm Wednesday, Sept. 7 what did you learn that you can use? Comment below.

Blog checklist

By end of today, your blog should have:

1. Title
2. explanation (what this blog is about--optional)
3. Your photo
4. Your bio
5. Blog archive gadget
6. Date of each blog post at top of post
7. Introductory blog post