Read this story by David Carr in the New York Times about Roger Ebert, and how he demonstrated the merger of media types for success. What does this tell you about the skills you need and how you need to think about media? Post below, by April 11.
http://www.nytimes.com/2013/04/08/business/media/roger-eberts-legacy-as-a-relentless-empire-builder.html?ref=todayspaper&_r=0