Official blog of Clark's Blogging for Journalists class, Mass Communication department

Thursday, January 21, 2016

Signature tool

If you're interested:
http://coolonlinetools.net/signature-generator/ 

Blog checklist

By now, your blog should have

  1. Title
  2. explanation (what this blog is about--optional)
  3. Your photo
  4. Your bio
  5. Blog archive
  6. Date of each blog post at top of post
  7. Introductory blog post

Follow this blog

http://www.successfulblogging.com/

Check it once a week for one idea about blogging. Don't buy anything. First idea, post below by 5 pm Monday.

Are you my type?

Doesn't matter what you post if people can't read it, or if it's hard to read. Your job is to make it easy.

 Read today, for Monday class:

http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/

Also check http://blog.fonts.com/

2. How does the type measure up on your blog? One good thing, one weakness? Comment below by 5 pm Monday


Read  this:

Clark’s Guide to

Readable Typography for Blogs

(Or anything, for that matter)

1.         Serif—Easiest to read
2.         Sans Serif—harder to read the smaller it is or the more of it there is
3.           Most body type should be about 12 point in size

4.           Script is hard to read--invitations only

5.           Italic is hard to read

6. 

    Only Center Type
on invitations
and titles,
not on body copy


7. ALL CAPS IS HARD TO READ

8.                  REVERSE TYPE 
should be at a
Minimum
And bold
And small san serif 
is hard to read
As is colored type
on reverse  
10.             Screens can make type hard to read

Especially over sans serif

Or heavy and colored screens

11.               Weak colors disappear

12.               Colored type isn’t as effective
As black type, or dark type on a light background

13.      Don’t  Mix Lots of Type Faces

14.            Stick with a few
                  that are compatible

Tuesday, January 19, 2016

Assignment for Thursday

1. Add gadget for your profile
2. Add photo
3. Add blog archive gadget
4. Add gadget of your choosing

Student views on blogging importance

Blogging and your future
I got this Facebook message :

Dr Clark, just wanted to pass along some info I think your students might want to know. If you're still doing the blogging class, I found another reason it is important.
First though, let them know they can start writing for cash right now. Freelancer, oDesk, eLance and such do pay the inexperienced like me. I started at $5 for 500 words, but was up to $15 for 500 in under 6 months. Through my Freelancer job, I got an offer to write for Mojo Motors, $30 an article. Not a bad rate for something that I enjoy and takes a little over an hour. Then, based on my work at that job, last week I got an email from Jalopnik (Gawker Media). They've asked me to work with Volvo on a series of articles promoting new cars. $250 each. I can deal with that.
I almost didn't get the assignment, because I don't have a blog up of my work, and she couldn't find me online. Please stress to them the importance of getting their presence out there now. And they can write for cash now, if they're willing to work for peanuts at first.
--Andy Jensen

 I got this email earlier:

Dr. Clark,

I wanted to take a moment to thank you for the comment you posted on my NewOK story and for tweeting out my success. Being published on the largest local forum meant a great deal to me, and I give much credit to you for helping me achieve it (You don't know how my inner dialogue screams 'Verbs! Verbs!' at me whenever I write!).

So, again, thank you.

I also wanted to share something interesting with you, that maybe you can pass on to to future blogging classes.

Like I'm sure many people wonder while taking a class based around blogging, one of the biggest questions I had was 'How can this skill actually help me make money?'  I got my answer by accident, actually, when I was looking to get my foot in the door at The Oklahoman and stumbled upon the job I now have.

"Content Marketing," the ad read.  I thought I'd give it a shot, hoping to meet the right people that could get me into news.

When I interviewed for the position, I was a little freaked by how much of my online history had been analyzed (a good lesson in how important Facebook and Twitter etiquette can be).  Old blog posts, website contributions and a bunch of other online traces of me were brought up.  The good thing, though, was that because I'd done so much of that (in a clean manner), the interview was more like a recruiting session -- they felt they had to have me more than I needed them.

Now, my job mainly consists of blogging -- blogging for clients, blogging to build lesser-known websites, blogging for myself even. And I'm nowhere near alone in this. The department I work in employs about 10 people like myself, as well as four or five specialty bloggers. To put it lightly: blogging is huge.

So, I wanted to share this with you in case that cliched "When am I going to use this in the real world?" question ever came up. You can tell them 'em that, odds are, they'll use it a lot.

Thanks again -- for everything.

George Darkow

10 ways to make your blog shine

Read:  Ten Ways to Shine

Comment below about one idea you gained by 9 a.m., Thursday, Jan. 21.